Currently enjoying a successful year that saw them reach the one million-customer mark and undergo a brand refresh, Prague-based fintech company Home Credit is adding another feather to its cap with the launch of its very first digital ad campaign in the country.
Launched through a teaser video last August 22 on Facebook and YouTube, Home Credit Philippines’ maiden campaign follows the modern romantic story of a couple about to discover the perfect partner to their relationship—one that will let them enjoy the things that make life easier and more meaningful.
“At Home Credit, our job is to empower Filipinos by helping them afford the things that matter most to them, through easy-on-the-pocket installments even without a credit card,” remarked Franchette Cardona, Chief Marketing and Product Officer of Home Credit Philippines, which does in-store financing of smartphones, appliances, furniture and other goods through their retail and producer partners.
“That is precisely the message of our ad campaign—that now, you can achieve what you once thought was unreachable. And that is also the message behind our new slogan Now You Can” Ms. Cardona added.
The Home Credit Philippines exec explained that the new slogan is a regional tagline that aims to communicate both Home Credit’s continuing transformation as a global fintech company, as well as its ability to empower people through financial inclusion.
Home Credit’s brand message will be told through several digital ads on Facebook and YouTube, featuring a romantic couple in humorous situations as they discover various ways that Home Credit can positively impact their lives. After the teaser launching last August 22, the first official video premiered on August 31, with new videos set to be unveiled in the weeks to come.
“We aimed for these videos to be relatable to every Pinoy, by showing how fun and colorful our customers’ lives can be,” noted Ms. Cardona. “At the end of the day, our customers are the reason behind Home Credit’s success in the country, so it’s fitting that the main characters in the video portray customers.”
Rapid growth in PH
Since launching in Manila in 2013, Home Credit Philippines has seen rapid growth in its operations and has served over 1.2 million customers across the country. Its network of retail partners now spans more than 3,000 partner stores in Metro Manila and 36 provinces nationwide, where they offer 0% interest promos and other popular products. Application is easy, simple and fast, as customers only need to present at least two valid IDs at the partner store to apply, and wait for 20 minutes for the result of the application.
Aside from the speed and convenience of application, Home Credit’s loan products also come with “safe lending” features, such as the option to avail of insurance along with the loan; a 15 day “cooling-off” period that allows customers to pay back the full loan at no added cost within this time period; customer-friendly repayment tools meant to address various financial difficulties; and Home Credit’s “Our Commitment” that promises full transparency on loan products with no hidden charges.
For more information on Home Credit promos, please visit https://www.homecredit.ph.
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