Increase your page rank.
A lot of people, including a great deal of business people and website owners are always happy to look for the quickest and most effective ways to “elevate” their page rank position in the search engines. This is a necessary, and important part of Internet marketing, and it will enable you to provide the opportunity for large numbers of people easily find, and therefore be able to see your website, and therefore the products or services which you provide.
To explain to anyone who may not know about page ranking, it is a figure calculated by the search engines, who use their own secret algorithms. This in turn will give a number, which will ultimately decide at what level a page is placed in any given search engine result for any particular search, or query.
However you may be pleased to know that when it comes to gaining a higher ranking in search engine results, the actual page rank level is not the predetermining factor in having your page assigned a better page rank. There are a number alternative methods of checking up on the page rank of the website, or page in question.
How to check your page rank
One way of doing this would be by using a browser that allows the ranking of any page to be seen whilst surfing on the particular site in question. Whilst not necessarily 100% accurate, this will give a good indication of page rank. Discrepancies may occur, simply because the data (Page rank) being displayed is in fact the data which was collected the last time that particular page / site was checked by the search engines. This discrepancy may be anything from a few hours, to a few days, or even weeks possibly, depending on how often the page / site is updated, and how popular the site is to start with. As you can see, there are currently no links to this site.
No sites linking. 7th May 2011.
Another method of checking on page rank would be to use a “rank checking site” such as alexa (http://www.alexa.com/) and type in the url of the site to be checked. As with the first method, there is a “time lag” discrepancy. In spite of these, discrepancies, the displayed page rank of any given web page is probably the most accurate indicator that we can hope for given the nature of the internet. It is not a static entity, but is changing, and growing by the minute. Therefore page rank could be looked upon as a snapshot of the page’s popularity at a given moment.
Page rank is always slightly off.
So if we ignore this discrepancy, and accept the given page rank as is, what does it actually mean? Page rank can be thought of as a measure of the particular page’s popularity. How the search engines arrive at the ranking is not fully understood, but is generally thought to be a combination of several factors. The relevance of the page to the search query i.e. does the page contain “keywords” relating to the search term? Is the content contained on the page unique? Is the site / page updated regularly? Does the page have links to related content? – either within the same site, or through links to external pages. Are the linked external pages within the same niche? What is the standing / rank of the linking pages?
The factors above are some of the things that search engines factor in when deciding page rank, and there are certainly others that only the search engines know about- and they are not telling.
So to improve your page ranking, you need to provide fresh, unique content on a regular basis. Your content needs to be relevant to the topic being search query put into the search engine. You then need to build links to your article, from a variety of sources, and pointing back to the content on your page. Some methods of achieving this result would include posting on blogs / forums, links from other sites that you run, article marketing with a link in the author resource box pointing back to your page, and posting on social media sites with link back to your page will all raise the profile, and popularity of your page, and thus should increase page rank, site visitors, page views, and ultimately your earnings.
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