Social media and internet has dramatically emerged in the last few years. It is now rapidly growing making it one of the easiest ways to spread message. Twitter, a social networking site has also been useful on the past storms that had passed in the Philippines, and just recently, in the Boston bombing Twitter played an important role. Social media and internet is also the easiest way to spread viral news and to be famous. In fact some singers and celebrities started as YouTube sensation. There’s no more denying how social media and internet has grown and gained importance in our lives today. Social media and internet is indeed playing important role now in our lives. And now, businesses have seen this importance. Businesses are now spending money to gain online audience and to gain online credibility. Social media job opportunities are also booming since the businesses now has seen the evolving importance of social media presence and audience in their business; They aspire to reach netizens and also to cater customer related inquiries using the social media as the platform. Public Relations and media are now starting to include the online media; bloggers are getting invited to product launches, press events, press conference, and to simple events such as food tasting event between bloggers alone, product features and reviews, etc. Almost everyone is in the internet and social media, especially now that it’s so easy to access the internet via smartphones, and tablets.
With the help of social media, a business can access a powerful analytics of those who likes their Facebook page. In every post, you can check how many people saw your post and how were these people reached. You can even check if your reach was organic or viral, and when it’s organic it means it was the people who saw your post that are currently likers of your page, and viral was from the shares or was gained when one likes the post and shown on the feed. Just in Facebook, you already have a powerful data and analytics that are helpful to your business. And it is now only Facebook who has a powerful analytics, there are others like YouTube, or you can even use Google Analytics. Everything that will be helpful to your business are readily available for free. They are at your fingertips. All you need to do is realize that Social Media is one of very powerful tools right now for your business. It it is not only used to reach your customers, or to entertain customer related inquiries, but it can also be used as a data and analytics for your business.
With the continuously and rapidly changing technology of our generation today, we must learn to adjust and we must make our business flexible to these changes. Not only because others are doing it as well, but because in the inside of your business, Social Media can be a very powerful tool.
(This article is originally written by Athena Jeunnesse Mae M. Tria, please don’t copy it or use it for a report or proposal without my notice. This article is protected by Copyscape. Highlighting texts is also disabled for this post. Thanks!)
Do you want to learn more about social media or do you need a social media expert? Feel free to contact me (contact page) and I would be glad to entertain your questions.